Founded on October 20th 1922, Tohatsu Corporation, then named Takata Motor Research Institute, manufactured train carriages, high-speed portable engine generators and radio controlled generators. In 1956 Tohatsu introduced their first outboard engine. Since then, Tohatsu outboard engines have capably served a variety of marketplaces; commercial fishing, marine transport, recreation and competition. To satisfy those diverse customer demands, we have researched and developed our products with advanced technology and know-how.
In January 2005, Tohatsu opened a new state-of-the-art manufacturing plant in the mountainous area of central Japan that boasts over 370,000 sq. ft. of space and has a production capacity of over 200,000 outboards per year. Tohatsu's new plant uses technologically advanced machinery that is fully automated to produce reliable outboards with award winning reputations. All Tohatsu outboard motors are produced in Japan.
Excerpt from Tohatsu.
The boat is a kindred spirit to the sea, the river, and the lake. Boats immerse you in nature and navigate you to unforgettable experiences. And the outboard motor helps make all of this possible. Outboard motors are about a whole lot more than just the specs. A truly great motor delivers it all—performance, safety, and the ultimate ease of use. That’s why we never stop asking ourselves the essential questions about what makes a great engine. We’ve been doing that since 1922, when aviation engineer Masuzo Takata founded Tohatsu. Time and again, Tohatsu innovations have made waves that change the world. Take, for example, the Tohatsu motorcycle, which dominated the industry with its compact engine. Or Tohatsu outboard motors, built with our one-of-a-kind direct injection technology, which has revolutionized environmental performance. We are uncompromising in our pursuit of outboard motors that are both durable and as light as possible. We pursue the ultimate in quality to deliver an inspirational engine experience. This is our unwavering promise: to deliver a more refined and stimulating boating experience.
We aim to deliver the ultimate boating experience by providing outboard motors that are simple, easy to use and of outstanding quality. Simpliq™ Technology embodies the Tohatsu technological philosophy. Named for its integration of simplicity, interface and quality, Simpliq™ Technology is the result of continuous technological innovation fueled by the pursuit of nothing less than the very best.
Our job begins by understanding our customer's needs. We spare nothing to bring ingenuity and innovation to delivering safer, more comfortable boating for our customers. We provide our customers with personal support for their Tohatsu outboard motors to ensure the best boating experience
The history of Tohatsu began since 1922 when the development of small gasoline engines has started. In 1956, Tohatsu has succeeded in producing the first outboard motor in Japan, the “OB”. Since then, Tohatsu Outboards have been serving various marketplaces fulfilling numerous different demands with reliable products; two-stroke, four-stroke, and TLDI® Outboard Motors, and always seeking for ways to improve the quality of products & services.